A lot of technology products claim to use “blockchain” and “AI”. This is generally bullshit but they are expected to use these terms like adjectives on ketchup bottles (“23% spicier! With AI!”) to keep up with their competitors.
I was recently pitched a startup that claimed to be using AI in a market that is heavily regulated with regard to discrimination and equal access for customers.
In such domains, claiming you are using AI is worse than just not talking about it at all. There are many examples of AI models that turned out to just encode the racism and cognitive biases of their human trainers.
When working in a regulated market that has a history of bias and unfair discrimination, you don’t want AI at all. You want to be able to reference boring, auditable, explainable mathematical models.